![]() ![]() With print, your brain has the luxury of focusing on one item at a time. Think about how many messages, ads, posts, videos, GIFs, memes and other content you look at simultaneously from your mobile device. ![]() We tend to recall information when we are focusing on one thing only, which is precisely what a print ad can do for you. Was that interaction more memorable and meaningful than if you would have shared via a text or email? Odds are, yes.Īs in many circumstances, face-to-face interaction is a more valuable form of communication. Think about times you’ve discussed an article or did a crossword puzzle with a family member or friend. Print naturally creates engagement because you physically have to hold a paper or magazine, turn the pages, clip coupons, etc. # 2 We are neurologically wired to prefer print and there’s science to prove it.Ī Temple University study conducted on behalf of the United States Postal Service Office of Inspector General (OIG) revealed that our attention spans, focus, memory and retrieval, plus all sorts of other brainy functions, perform better when print material is put before us. ![]()
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